Focused on Protecting Data

WinMagic is unique in the security space. It’s a rare business in today’s world of independently owned companies.

Is that a bit of strange statement coming from the marketing guy? Yep. But it’s true. There are very few software vendors out there today that are focused solely on data encryption and security management. The majority of our competitors do data encryption, but it is a bolt on product to their existing arsenal of anti-virus and firewall solutions. If you look at the Gartner Magic Quadrant for MDP that I talked about a couple of weeks back, you’ll find that nearly every competitor on that grid offers more than just data encryption.

Our ‘bread and butter’ is protecting data at rest. Full disk encryption and related solutions that tie back to the security of data on a device.

Being focused on a single type of solution has really allowed the company to excel and innovate in a market where others have difficulty effectively focusing any one solution. We’re focused and go deep into our space driving new technology to market (things like PBConnex) that fundamentally changes data security management. A lot of our competition tends to be spread very wide and doesn’t go deep into any one area.

The best way I find to try and position us versus our competition to folks that don’t know the market I work in is through a simple analogy. If you go need to go shopping and buy a bunch of stuff for your house, groceries, appliances, paint, electronics etc. you go to a place like Wal-Mart or Target if you want it all done in one stop. However, if you’re going out to outfit your basement with a brand new, state-of-the-art home theater system, you’re going to go to a specialty retailer that focuses on electronics like a Best Buy.

Both are able to co-exist in market by knowing their customer segment and serving it effectively. But when you want the best TV and sound system for your home do you go to Wal-Mart or Best Buy to get it?

Choosing the best data encryption solution for your business should be done with the same analogy in mind.

Previous Post
Keeping up with the Jones’
Next Post
Encryption Administration – How many people does it take?

Related Posts

A new year, same mistakes

It’s 2013 and everything old is new again. It’s 10 days into the year and so far we’ve heard about at least two key data thefts and a summary penalty for exposing personal health info in the U.S. (more…)
Read more

The importance of partners

Go to market strategies for vendors varies in approach whether it’s entirely direct, indirect or an amalgamation of both. WinMagic adheres to a hybrid approach that best matching the requirements of the customer or business practices within a given region.…
Read more

Here, there, everywhere

It’s a busy month for events as we’re a week away from U.S. Thanksgiving. This week we find our folks in a couple different places at once talking to financial services organizations in Arizona and to IT security focused organizations…
Read more

Last Day Exhibiting At Interop

Today is the last day we will be exhibiting at Interop – New York. Come by and visit Booth #548 to learn about the latest in our data encryption solutions. We have specialists on hand who can answer any of…

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.

Contact Us

This will close in 15 seconds